Jill Walker Rettberg is currently developing new research on how new language-based AI is impacting the kinds of stories we tell and that spread online. She argues that generative AI has deep cultural biases that are less easy to spot than the biases that are evident in, for example, facial recognition. This emerging work draws upon the research on AI and visual technologies in the Machine Vision project as well as on Rettberg's decades of narratological research into digital genres of storytelling, such as electronic literature, blogging and transmedia narrative.