lead by Dr. Annika Kreikenbohm (city2science)
Part #3: Communication Strategies and Pathways to Impact
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How to plan strategic communication and engagement activities related to (individual) research topics
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Develop skills and get to know concrete tools for clearly communicating research to target audiences and potential stakeholders
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Introduction to “Challenge- and Impact-Driven” research and communication
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Measures to maximize impact: Communication, dissemination and exploitation strategies
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Using different communication tools with a focus on Social Media, e.g. how to create a research(er’s) profile on Social Media
Part #3 will take place only online on Webex. There will no hybrid set-up.
About the Science Communication & Public Engagement Series #1-4
Openness, transparency and the ability to communicate with diverse audiences inside and outside academia are key competences in 21st century research and innovation. Transferrable skills in the areas of science communication and public engagement are increasingly relevant for academic and non-academic career paths, as well as for the acquisition of national and international funding. The interdisciplinary and interactive training series invites researchers to gain practical skills in science communication and public engagement. The course will empower researchers via a mix of input, reflections and practical sessions. A major goal of the training will be to enable participants to develop a communication plan related to (their individual) research topics and to communicate their key messages to diverse audiences in a clear and effective way.
All parts will be lead by city2science.
Part #1: Start the Dialogue, Open Up Science! – Introduction to Science Communication and Public Engagement
Part #2: Open Science and Open Innovation in Science Communication
Part #3: Communication Strategies and Pathways to Impact
Part #4: Stakeholder Engagement and Engagement Formats
Part #1-3 will take place only online on Webex (there will no hybrid set-up), whereas the last part #4 will take place on-site in Siegen in AH-A 217/18.
Workshop Language is English.
About city2science
city2science supports strategic alliances between city and campus and develops innovative formats of science communication.
city2science offers individual consulting services for universities and research institutions as well as cities, municipalities and regions, including consulting and application development, especially in European funding programs.
city2science has internationally recognized expertise in the theory and practice of science communication and public engagement. Based on many years of experience in theoretical reflection as well as in the practical implementation of innovative strategies and formats of science communication, city2science offers a comprehensive range of services in this permanently evolving future field.
About Dr. Annika Kreikenbohm
Dr. Annika Kreikenbohm has been a project manager at city2science since 2024, combining a background in astrophysics and communication design. With a focus on interactive and innovative formats, Annika Kreikenbohm fosters dialogue between research and the public. With extensive experience in science communication, interactive media, and participatory formats, Annika Kreikenbohm designs and facilitates targeted workshops and training sessions for researchers and institutions. Conceptual thinking, expertise in design, and experience in nonviolent communication and inclusion contribute to the development of effective and accessible science communication formats. As a freelance science communicator and designer, Annika Kreikenbohm also creates visualizations and immersive experiences that make complex scientific topics accessible and engaging.