Gerlitz, Carolin, Prof. Dr.

A03/P03/MGK Teilprojektleiterin und stellvertretende Sprecherin des SFB

Universität Siegen

AH-A 214

Herrengarten 3

57072 Siegen

Telefon: +49271/740-5181


Carolin Gerlitz is Professor for Digital Media and Methods at the University of Siegen. From 2012-2016 she was Assistant Professor in New Media & Digital Culture at the University of Amsterdam. Her research explores the various intersections between digital media, methods and economic sociology, with a specific interest web economies, platform and software studies, apps, brands, value, topology, measurement, numeracy, social media, digital (social) methods and issue mapping online.

Together with Tristan Thielmann, Carolin Gerlitz coordinates project 'A03 Navigation in Online and Offline Media'. She also holds a 4 year NWO Veni grant for her project 'Numbering Life. Measures and Metrics in Digital Media'. She is involved in the research initiative ‘Popular Cultures’ at the University of Siegen and Member of the Digital Methods Initiative Amsterdam.




  • (2016) Gerlitz, C. "Key Ideas in Big Data Research: Data Point Critique." In: The Datafied Society: Social Research in the Age of Big Data. Eds. Mirko Tobias Schaefer and Karin van Es. Amsterdam: Amsterdam University Press (accepted for publication).
  • (2016) Marres, N. and Gerlitz, C.: ‚Just because it’s called social, doesn’t make it social.‘ On the sociality of social media platforms. In: Guggenheim, Michael/ Marres, Noortje und Wilckie/Alex Inventing the Social. Matterning Press (accepted for publication).
  • (2016) Gerlitz, C.: „Retrieving“, in: Lury, Celia (Hg.) The International Handbook of Interdisciplinary Research Methods. Routledge (accepted for publication).
  • (2016, forthcoming) Gerlitz, C. The multivalence of consumer affect. In: Hetherington, K., Harvey, P. and Bennett, T. Charisma and the Arts of Market Attachment. London: Routledge.
  • (2015) Marres, N. and Gerlitz, C.: „Interface Methods. Renegotiating relations between digital research, STS and Sociology“, in: Sociological Review. Online first:, [18.12.2015].
  • (2014) Gerlitz, C. and Rieder B. Data–Mining von einem Prozent Twitter – Sammlungen, Basislinien, Stichproben. In: Reichert, Ramon. Big Data Reader. Bielefeld: transcript Verlag. p 203-220.
  • (2014) Paßmann, J. and Gerlitz. C. ‚Good‘ platform-political reasons for ‚bad‘ platform-data. Zur sozio-technischen Geschichte der Plattform¬aktivitä-ten Fav, Retweet und Like. Media Kontrolle.
  • (2014) Weltevrede, E., Helmond, a. & Gerlitz, C., The Politics of Real-time: A Device Perspective on Social Media Platforms and Search Engines. Theory, Culture & Society, 31(6), pp.125–150.
  • (2014) Gerlitz, C. & Lury, C., 2014. Social media and self-evaluating assemblages: on numbers, orderings and values. Distinktion: Scandinavian Journal of Social Theory, 15(2), pp.174–188.
  • (2013) Gerlitz, C. and Rieder, B. Mining One Percent of Twitter: Collections, Baselines, Sampling. M/C Journal, 16(2), pp.1–18.
  • (2013) Gerlitz, C. & Helmond, A. The Like economy: Social buttons and the data-intensive web. New Media & Society, 15(8), pp.1348–1365.
  • (2011) Gerlitz, C. Die Like Economy. Digitaler Raum, Daten und Wertschöpfung. In: Leistert and Röhle (eds.), Generation Facebook. Über das Leben im Social Net, Bielefeld: Transcript Verlag. (Book chapter)
  • (2011) Gerlitz, C. and Helmond, A. Hit, Link, Like and Share. Organizing the social and the fabric of the web in a Like economy. Conference proceedings Digital Methods Initiative Winter Conference, 24-25 January 2011.
  • (2004) Kemmler, S., Gerlitz, C., Ballentin, J. and Emrich, S. (eds.) Die Depression der Werbung. Berlin: Business Village Verlag (Edited Collection).