B09 - Bicycle Media. Cooperative Media of Mobility
„The sub-project investigates cooperative mobility practices of cycling. It contributes to a media-scientific concept of mobility against the background of the cooperative and sensory design of public spheres.“
Executive Summary
In view of anthropogenic climate change, the issue of mobility and thus also cycling has taken on an increasingly prominent role in public debates in recent years. The mobility sector causes almost a quarter of greenhouse gas emissions in the EU. Of these, road transport is the largest emitter, which is largely attributable to passenger cars. In addition, war-related resource problems are increasing the pressure to develop alternatives to petrol-based mobility like cycling. This also causes controversies about forms of mobility, giving rise to issue publics.
Against this background, the subproject investigates how bicycle mobility is cooperatively generated. This finds expression in cooperatively constituted bicycle media that help shape publics in relation to sustainable mobility. The project is based on the working hypothesis that bicycle mobility cannot be reduced to mere movement from A to B. It is shaped by various (moving) image, data, and media practices in which sensory, bodily, and digital aesthetics become entangled and from which mobile publics of cycling emerge.
The objective of this project is to provide (1) a systematically designed empirical analysis of cooperative media practices of bicycle mobility and (2) a theoretical conceptualization of bicycle media as cooperative media of mobility. The project explores cooperative practices of bicycle mobility at two levels: (1) bicycle collectives and their cooperative media practices, and (2) audiovisual practices such as vlogs, films, and community apps.
We employ a multidimensional methodological approach that combines media-aesthetic analysis with participatory observations and interviews with selected bicycle groups (bicycle collectives). Furthermore, the project will create public science formats in order to build a cooperative research design that systematically integrates civil society initiatives into the research process. How (moving) images, apps, sensors, and body technologies work together to generate cycling and forms of a mobile public remains a gap in research that this project seeks to fill. The project will thereby make a systematic and conceptual contribution to bicycle mobility research by investigating the cooperative practices of generating bicycle mobility and the publics associated with it.
The exploration of practices of cooperative production of mobile public spheres, especially by women, immobilized and elderly people
- The investigation of sensory aesthetics of cycling in digital and audiovisual media.
- The development of the concept of cycling media at the intersection of different sensory mobility practices.
Working theses:
- Collectives produce cycling through cooperative practices. Important settings are: riding, traveling or repairing together.
- Mobile public spheres are cooperatively produced and negotiated in vlogs and social media, among other things.
- Participant observation: focused ethnography of selected events Interviews and group discussions.
- Cooperative, activist research with groups: Collectives are included in the research through workshops.
- Film and image analysis:
Apps, vlogs and films are used to investigate aesthetic practices of cycling. - Mental maps through visual methods such as maps and collages.
WP 1 examines bicycle collectives and their cooperative practices, e.g. riding, traveling or repairing together.
WP 2 examines the aesthetic practices of cycling.
WP 3 brings together aesthetic and empirical results and cooperatively develops diverse perspectives on cycling in workshops.
Objects of investigation
WP 1
- Bicycle collectives
WP 2
- Films/vlogs & community apps
WP 3
- Workshops with stakeholders, experts and initiatives
- Bicycle tours and film series in Siegen with sub-project Ö
➔ Find the associated project “Bicycle media” in the project archive 2020–2023
Publications
Current
Fahrradutopien: Medien, Ästhetiken und Aktivismus
The bicycle is a medium of social change. Its diverse utopian potential results not least from its equally diverse and often overlooked medial qualities: it mediates, it connects, it translates; it modifies the perception and organization of space and time, of bodies and of sociality. Conversely, media-scientific thinking can also be changed by bicycle media. The bicycle is not only a medium of social and ecological change: cycling opens up perspectives, changes spaces, creates new relations and redistributes agency.
Fahrradutopien thinks from the bicycle and complements existing approaches to mobility research with perspectives from media culture studies. The contributions combine media studies and research on bicycle activism with a love of cycling. The focus is on bicycle films and vlogs, traffic and infrastructures, virtual reality and bicycles, bicycle collectives and bicycle feminism.
Open Access: https://meson.press/books/fahrradutopien/.
Bee, Julia; Bergermann, Ulrike; Keck, Linda; Sander, Sarah; Schwaab, Herbert; Stauff, Markus; Wagner, Franzi. 2022. Fahrradutopien: Medien, Ästhetiken und Aktivismus. Lüneburg: Meson Press. DOI: https://doi.org/10.14619/1952.